Pinterest has been able to bring more traffic to my website than any other marketing tool, even SEO (search engine optimization).
Think of Pinterest as a visual search engine for finding ideas, such as recipes, fashion, interior design, etc. Pinners come to Pinterest to get inspired and incorporate the ideas that they find into their everyday life. Compared to other search engines, the nice thing about Pinterest is that your pins will be evergreen. A pin that you posted a month or even a year ago can still bring traffic to your website if you have it set up correctly.
I know, pretty impressive!
Today’s post will go over 11 ways to boost your website traffic using Pinterest and some best practices to keep in mind! But first, let’s go over some Pinterest statistics:
▪ Pinterest has 431 million monthly active users (Hootsuite)
▪ Pinterest ranks as the fourth most popular social media site in the United States (Influencer Marketing Hub)
▪ 97% of top searches on Pinterest are unbranded, meaning that small brands can reach more people. (Hootsuite)
▪ Shopping engagement grew by 20% in 2021 (Hootsuite)
▪ 60% of Pinterest users are female, while 40% are male (Sprout Social)
▪ 86% of millennials use Pinterest to plan big & small moments in their life. And 63% have used it to discover new products to buy. (Influencer Marketing Hub)
▪ 38% of Pinterest users are between the ages of 50-64 years old (Sprout Social)
Keywords are ideas and topics that describe your content, and they are words that people search for to find information. It is essential that what you are posting is optimized for keywords. Otherwise, you could miss out on potential views and traffic to your website.
When conducting keyword research for Pinterest, it’s always a good idea to keep a list. I like to categorize each keyword type into sections; that way, they will be easy to find when I need them.
Here are a few different ways that you can find keywords:
Type your base keyword and see what Pinterest suggests in the drop-down menu. These keywords are the most searched at the time of your search. They will be based on popularity on Pinterest, which means if they make sense for your pin, you should use them.
Enter a keyword in the search bar and click enter. The results will pop up along with colored tabs at the top, right underneath the search bar. These titles are refined keywords based on the keyword that you searched.
(Not all Pinterest accounts will have the guided search; however, I would take advantage of it if yours does!)
You can gather more keyword ideas from Pinterest Ads.
On the menu bar under Ads -> Create Ad. From the ads section, choose “consideration,” and scroll to the bottom, and hit continue. Choose “find new customers” as the target strategy. Now you’ll see “keywords and interests.” Select “add keywords” and type the base keyword you are searching for. The keyword planner will give you a list of related keywords that you can add to your keyword list.
Pinterest Explorer Page
The explorer page will give you insight into different ideas, and it will show you what is currently trending on Pinterest.
Now that you have your keyword list, you’ll be able to put it to good use by using them in your titles & descriptions! For the title, use 1-2 keywords, and for the description, describe your pin and add keywords right below it that are relevant to your pin.
Use the same keyword list for your board titles and the board descriptions. This will allow pinners who are searching for specific topics to find your board and engage with your pins.
Use simple and easy keywords words when creating board titles.
And create boards within your niche industry, create boards that your ideal customer will enjoy. A good rule of thumb is to create 10-15 Pinterest boards when starting, and you can also add more with time.
For the board descriptions, you will discuss what you will pin on the board. Generally, 2-3 complete sentences are perfect.
Your profile is an excellent place to add keywords that can get overlooked. The first place to add them is in your business name, and the next is in your profile description. The description will tell people how you will be able to help them with the content or niche that your business is.
Blog posts can be an effective way to grow your business and generate more website traffic. Plus, it demonstrates your knowledge of being an expert in a specific industry.
Writing blog posts can be a time commitment, but it is necessary to grow your business. The number of blogs you write will depend on the bandwidth you have in your business so it will be different for each business owner. It is important to remember, however, to have quality over quantity. Blog posts should be at least 1,500-2,000 words long and be free of grammatical errors; I love the tool Grammarly for that!
Once you have your blog posts, you can repurpose the content 4 to 5 more times; this would be called a “fresh pin.” A fresh pin means that you will create multiple images for the same blog post and post them at different times. Doing this will also give you insight into what is and is not working.
Pinterest does a fantastic job at predicting what the future trends will be. According to Pinterest, 8 out of 9 predictions they made in 2022 came true (Yahoo). This year, in 2022, Pinterest has predicted 175 trends. By looking at Pinterest’s trends, you will be able to create content that you know will resonate with pinners.
These pins are organic and allow you to sync information from your website to your pins automatically. Rich pins will periodically have updates to reflect website updates, so you won’t need to worry about making updates to your pins; Pinterest takes care of it for you.
There are three types of rich pins: Recipe Rich Pins, Article Rich Pins, and Product Rich Pins. If you’re interested in learning more about rich pins, have a look at the Pinterest resource page.
A best practice is to pin 3-5 pins per day, I know that it can seem like a lot, but this is where batching content can be helpful! I like to spend one or two days per month batching out all of my content for the month. Doing this makes it easy to stay on schedule for my Pinterest posts.
When I am consistent with posting, I’ve found that I see better engagement and results.
Idea pins are videos, image carousels, or a single pin. Pinterest has been promoting idea pins and encouraging users to create them. Creating idea pins gives you a greater chance of your content being found.
If you want to create an idea pin, have a look at this Pinterest article, they do a great job at explaining how to create one.
This nice thing about Pinterest’s ads is that you don’t have to spend a ton of money to get results. For instance, I’ve run ads before where I spend about $2.00 a day and run the ad for a week. From that ad, I generated dozens of clicks to my website.
Pinterest users are 47% more likely to be introduced to a brand new product than users on other platforms. (Top Tier Communications). If you are interested in learning more about ads and want to see how they can benefit your business, take a look at Pinterest’s article by clicking here.
This Pinterest article goes over getting started with catalogs and setting it up for your business. Having a catalog set-up will allow pinners to purchase your product. If you are a product-based business, Pinterest shopping could be perfect for reaching more customers and increasing revenue.
▪ Lead with inspiration and think, “How can I make their lives better?“
▪ Post to the most relevant board first
▪ Utilize group boards to reach a bigger audience
▪ Repurpose pins with “fresh” graphics
▪ Post 3-5 pins, daily
▪ Pin at times when your audience is active (peak hours)
▪ Post vertical images (1000 x 1500 pixels)
▪ Make sure your account is set up as a business account
▪ Use social sharing icons
▪ Share the love and re-pin other people’s pins
▪ Add a CTA (call to action) in graphic and/or description
▪ Pin directly from Pinterest
▪ Use quality images with high resolution
▪ Keywords should not be too long or too small
Hopefully, this article showed you how beneficial Pinterest could be!
From personal experience and talking with numerous clients, I’ve found that most business owners struggle with generating website traffic. I know that I did before I was consistent on Pinterest. I was trying everything, but nothing seemed to work.
As business owners, we are wearing many hats, and we only have so much time in the day to get everything done that we would like. We should spend hours a day on our phones trying to market our business (I’m talking to you, IG). That is why I am so passionate about business owners taking advantage of the Pinterest platform so you can get the results that your business deserves.
If you are left with additional questions or would like to set up a free discovery call with our studio, we’d love to hear from you! You can contact us by clicking here.