I loved going on Pinterest long before I had a website, but when I discovered the impact that Pinterest had on my website’s traffic, everything changed! In this blog post, I’ll go over 11 Pinterest tips that will increase traffic to your website.
Pinterest is the holy grail for beautiful pictures and all things inspiration, but what people don’t realize (myself included) is that it is much more than that. Think of Pinterest as a visual search engine.
Pinners come to Pinterest to get inspired and incorporate the ideas that they find into their everyday life. The nice thing about Pinterest is that your pins will be evergreen compared to other social media platforms. A pin you posted a month or even a year ago can still bring traffic to your website if you have it set up correctly.
And the data doesn’t lie; here are some stats that may surprise you:
▪ Pinterest has 431 million monthly active users (Hootsuite)
▪ Pinterest ranks as the fourth most popular social media site in the United States (Influencer Marketing Hub)
▪ 97% of top searches on Pinterest are unbranded, meaning that small brands can reach more people. (Hootsuite)
▪ Shopping engagement grew by 20% in 2021 (Hootsuite)
▪ 60% of Pinterest users are female, while 40% are male (Sprout Social)
▪ 86% of millennials use Pinterest to plan big & small moments in their life. And 63% have used it to discover new products to buy. (Influencer Marketing Hub)
▪ 38% of Pinterest users are between the ages of 50-64 years old (Sprout Social)
Keywords are ideas or words that a pinner will search for.
For example, purposeful branding would be a Pinterest keyword.
Since Pinterest is a visual search engine, it’s important to understand what people are searching for when it comes to your business; that way, people will be able to find your pins.
To get started, write down a list of words that describe your business from your point of view as the business owner and from your customer’s point of view.
Once you have your list, you will have an easier time finding keywords on Pinterest. Here are a few places where you can start finding Pinterest keywords.
Pinterest Search Bar
Type in one of the words from your list and see what Pinterest suggests in the drop-down menu. From there, you can gather keywords that would make sense for your pin.
Pinterest Guided Search
Enter a word in Pinterest’s search bar and click enter. The results will pop up along with colored tabs at the top, right underneath the search bar. These titles are refined keywords based on the keyword that you searched.
(Not all Pinterest accounts will have the guided search; however, I would take advantage of it if yours does!)
Another great way to find keywords is through Pinterest Ads.
On the menu bar under Ads -> Create Ad. Once you’re in the Pinterest Ads section, choose “consideration,” scroll to the bottom, and hit continue. Next, choose “find new customers” as the target strategy.
Now you’ll see “keywords and interests.” Select “add keywords” and type the base keyword you are searching for. The keyword planner will give you a list of related keywords that you can add to your Pinterest keyword list.
Pinterest Explorer Page
The explorer page will give insight into different ideas and show you what is currently trending on Pinterest.
By now, you should have a long list of Pinterest keywords that you’ve found.
Adding your keywords to the title and descriptions will make it easier for pinners to find your pins on Pinterest.
A good rule of thumb is 1-2 keywords for the title. And for the description, I would describe the pin using keywords, but the number of keywords will vary depending on the pin.
Now use that same keyword list for your board titles and descriptions. If you are first starting out, create 10-15 Pinterest boards that are within your industry.
Keep it short and sweet for the Pinterest board titles, and make sure that you are using keywords that pinners are searching for.
Next, write 2-3 sentences for the board description of what you will be pinning to your board. This will allow pinners who are searching for specific topics to find your board and engage with your pins.
Now use your keywords in your business name and profile description.
This section often gets overlooked, so make sure you’re utilizing Pinterest keywords in these two places, so pinners can find your amazing content!
I love writing blog posts for my Pinterest content!
Blog posts can be an effective way to grow your business and generate more website traffic. Plus, it demonstrates your knowledge of being an expert in a specific industry.
However, blog posts may not make sense for all businesses, but if it does for yours, Pinterest is a great platform to promote your blog posts.
Once you have your blog posts, you can repurpose the content 4 to 5 more times; this would be called a “fresh pin.” A fresh pin means you can create multiple images for the same blog post and post them at different times.
Not only can you repurpose your content by doing this, but you can also see what is working and what is not. Seeing what images and titles get the most engagement is always interesting!
Pinterest does a great job of predicting what the future trends will be. According to Pinterest, 8 out of 9 predictions they made in 2022 came true ( Yahoo.) That being said, they are worth looking at!
These organic pins allow you to sync information from your website to your pins automatically. Rich pins will periodically have updates to reflect website updates, so you won’t need to worry about making updates to your pins; Pinterest takes care of it for you.
There are three types of rich pins: Recipe Rich Pins, Article Rich Pins, and Product Rich Pins. If you’re interested in learning more about rich pins, have a look at the Pinterest resource page.
A best practice is to pin 2-3 pins per day, I know that it can seem like a lot, but this is where batching content can be helpful! I like to spend one or two days batching out all of my content for the month. Doing this makes it easy to stay on schedule for my Pinterest posts.
When I am consistent with posting, I’ve found that I see better engagement and results.
Idea pins are videos, image carousels, or a single pin.
Pinterest has been promoting idea pins and encouraging users to create them. Creating idea pins gives you a greater chance of your content being found by pinners.
The nice thing about Pinterest’s ads, is that you don’t have to spend a lot of money in order to get results.
For instance, I’ve run Pinterest ads where I’ve spent $2.00/day for a week. Even from that small amount of ad money, I was able to generate a large amount of traffic to my website.
If you are interested in learning more about ads and want to see how they can benefit your business, take a look at Pinterest’s article by clicking here.
If you are a product-based business, I would definitely recommend utilizing this Pinterest feature!
Having a catalog setup will allow pinners to purchase your products. If you are interested in setting up a catalog on your account, Pinterest has a great article that walks you through how to get it set up.
▪ Lead with inspiration and think, “How can I improve their lives?“
▪ Utilize group boards to reach a bigger audience, but post on your Pinterest board first
▪ Repurpose pins with “fresh” graphics
▪ Create idea pins
▪ Post 2-3 pins, daily
▪ Pin at times when your audience is active (peak hours)
▪ Post images at are 1000 x 1500 pixels
▪ Make sure your account is set up as a business account so that you can track analytics
▪ Use social sharing icons
▪ Share the love and re-pin other people’s pins
▪ Add a CTA (call to action) in graphic and/or description
▪ Pin directly from Pinterest
▪ Use quality images with high resolution
Hopefully, you found these 11 Pinterest tips helpful!
From personal experience and talking with numerous clients, I’ve found that most business owners struggle with generating website traffic. So, if you are in this season of your business, know that you are not alone!
By incorporating these 11 Pinterest tips (and staying consistent), I promise you will see an increase in your website’s traffic. You got this!
If you are interested in learning more or seeing how our studio could support you and your business, you can set up a free discovery call by clicking here!