One of the questions I get asked most by clients, is “what is your brand design process like?” So in today’s blog post, I wanted to deep dive into the brand design process, the benefits that come with it, and how I work collaboratively with my clients to make sure we build something that is long-lasting and showcases your brand’s unique purpose.
My design process probably looks different then other designer for a few reasons:
- My strategy workshop. I believe that you can’t build an amazing brand unless you have a clear strategy from the beginning. Once my client is onboarded we spend around 2-hours going in-depth about their brand. Some designers will do something similar, in a questionnaire format. I’ve found that the best result comes from conversation.
- I present only one branding concept to my clients. Instead of multiple logos to choose from; for my branding package.
- I’ll never design you just a logo. The reason is, that this won’t set up my client for success. Because a logo doesn’t tell a brand’s full story. Our studio only specializes in full branding.
Just like with anything, my process changes and evolves. But here is a taste of what you’ll get when you work with Brand by Design:
Inquiry & Onboarding
The best way to start the process is contact us on our contact page. From there we’ll send you an email with our Discovery Application. Next we’ll jump on a call to see if we’d be a good fit.
If we are (then yayy!*) I’ll send you over a proposal to be approved. Once that is approved, I send you the contract, invoice & welcome packet. Once the invoice is paid, it’ll secure you a spot on my schedule.
Strategy Workshop& Set-up
I love making things as simple as possible, not only is it beneficial for my client. But it helps me too! I use tools such as: Honeybook, Google Drive. I also record tutorials on how to use various software’s and I’m just an email away if you need help.
One thing that I feel set’s me apart from other designers, is that I spend A LOT of time on strategy. I do this because I want to build my client something that not only looks great but will convert as well.
Once the strategy is set in place, this is where I let my creativity run free! I let my clients know I am going into my “design cave” is if I am a bit quiet, it’s just because I am creating some magic for them.
For my Branding Package, I usually take about a week or two to come up with various concepts, before presenting the final one to the client. From there, I allow 2-rounds of revisions before we move onto the next phase.
Pop the champagne, it’s time to launch
We’ll select a day that will work for the launch, but we’ll have the launch strategy in place beforehand. This will allow you to generate excitement & hype for your brand. I’ll give you all the tools you’ll need for success and to also continue the momentum in the future.
Post-launch I’m always here for questions or continual support (ask about our maintenance packages!*) I often have clients who will come back and it makes the process easier, since we’ve worked together in the past.
Well, there you have it! Now you have an insider’s look at our Brand Design Process. I love working with passionate female-owned business owners, to help discover their unique purpose & meaning. It’s a dream working with such inspirational clients and I love helping their business come to life through branding!