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Branding Resources

6 Signs It's Time for a Rebrand

Whether you’re a new or seasoned business, you’ve likely considered a rebrand for your business. However, sometimes it’s hard to know when the right time is for a rebrand, especially when you are busy running your business. 

In this blog post, I’ll go over 6 signs it’s time for a rebrand:

01. Your brand no longer reflects your business.

Your business has grown and evolved, but your branding has stayed the same. This can lead to confusion about what your business does and who it serves.  

02. Your target audience has changed.

As your business evolves, your target audience will likely evolve as well. If your branding is still speaking to your old audience, it could cause a disconnect with your new target audience. It is important to note that effective branding is designed with your target audience in mind. 

03. Your brand is lost in the sea of same.

 If your brand looks and feels too similar to your competitors, it can be hard to stand out in your industry. By finding gaps in the market, we can differentiate your business from your competitors and create a more memorable brand experience that your customers won’t be able to stop talking about.

04. Your business has undergone a significant change.

For instance, if your business has undergone a merger or acquisition, a rebrand may be needed to communicate a change to your customers and/or stakeholders. 

05. Your brand has negative associations.

If your brand has negative associations with it, a rebrand may be necessary to help repair your brand’s reputation and rebuild trust with your customers.

06. Your brand no longer aligns with your values.

As your business evolves, your values may change as well. If your brand no longer aligns with your values, it may be time for a rebrand to better communicate your business’s mission and purpose.  


The main takeaway is branding is more than a pretty logo and a great color palette. Effective branding is built on a strong brand foundation. 

Do you feel like your business is in need of a rebrand? If so, our studio would love to help; click here to set up a discovery call!