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Shopify Resources

7 Mistakes Online Shops Make

Shopify has grown to become one of the world’s largest e-commerce platforms, and it’s only going to get bigger!

It’s easy to become overwhelmed by the amount of information on Shopify’s platform. But I am here to tell you that that does not have to be the case. Here are a few common mistakes that I see new and seasoned Shopify store owners alike make (plus ways to avoid them):

Mistake #1: Not Utilizing SEO

The website’s search engine optimization (SEO) isn’t being implemented, or it’s not being used to its full potential.

SEO can help your business in variety of ways, first and foremost, having a solid organic search presence will help grow your audience. More individuals will be able to find your products, resulting in more sales and conversions.

One of the most significant advantages of having a solid organic presence is giving you a competitive edge. Having a competitive advantage will help you organically grow a large customer base, increasing brand awareness and your ability to attract new customers. It will also help you in the growth and sustainability of your business, which is a positive thing in general.

However, staying ahead of the curve and utilizing new SEO strategies and tools as they become available is essential.

One of the great things about Shopify is that stores can rank quietly easily compared to other platforms. You will need to conduct keyword research, be strategic about the placement of keywords on your website and see how others are ranking for the exact keywords. But with some time and effort, you can see some great results!

Check out this blog post if you want to learn more about the fundamentals of SEO and how you can implement it on your Shopify website.

Mistake #2: Relying Too Much On Social Media

Small and large businesses alike have found social media essential to connect with customers, but some companies have become overly reliant on it.

The desire to gain more followers, likes, and shares might be challenging to ignore. Still, if your business is overly reliant on social media, you may be missing out on possibilities to expand in other ways. Or better yet, you might get caught staying stagnated.

Rather than letting social media dictate your marketing plan, it is essential to make it your own. By developing a marketing strategy that incorporates traditional and digital marketing channels.

This way, you have more control over your business than relying on the algorithm to bring you, customers.

Mistake #3: Not Having An Email List

We’ve all received emails from stores we’ve previously shopped at about special deals and discounts.

Email marketing is one of the most effective strategies to reach out to specific customers and increase your business’s revenue. So, when we get an email from our favorite store, we open it and read it right away. That is why email marketing strategies can be so successful.

Email marketing campaigns, when done correctly, can generate a large amount of traffic and sales for your business.

Email remains the most effective method of reaching out to customers. Email is one of the most effective ways to raise brand awareness, create revenue, and build a loyal customer base. When you email your customers, you’re cultivating long-term relationships.

But it’s also an art, and just like everything else, there’s a right way and a wrong way to do it.

To improve your chances of success and increase sales, you must understand how to create an efficient email, what to include, and how to design your campaigns with your ideal customer in mind.

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Mistake #4: Having A Shopify Store That They Are Not Proud Of

When a new customer visits your website, you only have a few seconds to make a solid first impression.

Website design will be unique to your business and the goals you would like to achieve.

Customers should be able to easily find what they’re looking for and navigate through your Shopify website with ease. The website should also tell a story and make the customer feel a certain way. For example, you could use video, photography, website copy that speaks directly to your customer, and the list goes on.

Having a professional website can go a long way as well. You can build brand recognition such as your website, social media accounts, email campaigns, etc. By having consistent branding that is recognizable to your company. It is essential to remember that branding should be consistent across all platforms.

Mistake #5: Not Having a Mobile-Friendly Website

Mobile-friendly websites will perform well on phones, tablets, and laptops. For example, the content on your website has been optimized to be read clearly and effectively on various devices. As a result, users will have a better experience and be more engaged.

More than 80% of individuals use their phones to search for information online.

If your business isn’t mobile-friendly, you’re missing out on many potential customers. Not to mention that mobile-friendly rankings are now given by Google in mobile searches, making mobile-friendliness essential for SEO.

Most Shopify themes are built for mobile capability, but it is worth making sure that your website is accessible on all devices.

Mistakes #6: Doing Their Branding Themselves

I cannot emphasize enough the importance of brand strategy and purpose.

The problem with DIY branding is that you may come up with something beautiful, but your brand will fall flat if you don’t know your target market or ideal customer. It’s also essential to have a thorough understanding of your brand. Every branding project at Brand by Design Studio begins with a 2-hour brand strategy workshop.

Following the brand strategy workshop, I will spend the following week researching my client’s company and industry to develop a strategy that will embody their brand.

It is much easier to design a brand identity once you have a strategy.

When you start your business, DIYing your branding could be a good idea. It has the potential to have a significant impact on your business. However, after you’ve reached a certain level of success, it’s critical to invest in professional branding.

Professional branding will connect to your ideal customer and turn website visitors into paying customers.

Mistakes #7: Not Knowing Who Their Ideal Customer Is

A saying goes, “know who your customer is.”

While this is mainly correct, it is also a little vague. In truth, knowing your consumers involves first determining who your ideal customer is and then discovering the unique behaviors that they exhibit—rather than simply knowing their demographics.

A brand exercise that you can do is to build a customer persona.

By doing this, you will have a deeper understanding of your customer, allowing you to provide a better product because you will have your customer in mind. Unfortunately, demographics will not tell you what a customer wants.

Some things to consider would be, what problems does your customer have that your product can solve? What are their biggest concerns? What motivates them? What keeps them up at night?

Knowing who your customer is allows you to understand your customers better, make better decisions about how to sell your products, and grow your brand.

We only design brand identities at our studio after having a brand strategy workshop with our client. During the workshop, we will understand the client’s business on a deeper level, and we will also learn all about their ideal customer.

I explain to my clients that the branding is not for them; it is designed for their ideal customer. This mindset will have much better outcomes for your branding and marketing efforts.

Because consumers have many options nowadays, they will usually buy from businesses where they feel seen and understood. Building a connection with customers is also incredibly important.


Hopefully, you found this blog post to be helpful!

I know that it can feel like you are wearing dozens of hats as a business owner. If you feel like you are in the season of needing help with your branding or website, our studio would love to help!

If you are left with additional questions or would like to set up a free discovery call with our studio, we’d love to hear from you! You can contact us by clicking here.