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7 Mistakes Online Shops Make

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Shopify has grown to become one of the world’s largest e-commerce platforms, and it’s only going to get bigger!

It’s easy to become overwhelmed by the amount of information on Shopify’s platform. This can make it appear as if you need to know everything in order to run a successful Shopify store. But I am here to let you know that that does not have to be the case.

I believe that trial and error is part of the learning process, to see what works for your business.

However here are a few common mistakes that I see new and seasoned Shopify store owners alike make (plus ways to avoid them):

Mistake #1: Not Utilizing SEO

The website’s search engine optimization (SEO) isn’t being used or it’s not being used to its full potential.

Even if you don’t rank well in search engines, SEO can help your business in a variety of ways. First and foremost, having a strong organic search presence will help in the growth of your audience. More individuals will be able to find your products, which may result in more sales and conversions.

One of the biggest advantages of having a strong organic presence is that it gives you a competitive edge. This helps you to organically grow a large customer base, which increases brand awareness and your ability to attract new customers. This helps in the growth and sustainability of your business, which is a positive thing in general.

However, staying ahead of the curve and utilizing new SEO strategies and tools as they become available is essential.

One of the great things about Shopify is that stores can rank quietly easily compared to other platforms. You will need to conduct keyword research, be strategic about the placement of keywords on your website and see how others are ranking for the same keywords. But with some time and effort, you can see some great results!

Check out this blog post if you want to learn more about the fundamentals of SEO and how you can implement it on your Shopify website.

Mistake #2: Relying Too Much On Social Media

Small and large businesses alike have found social media to be an essential tool to connect with customers, but some businesses have become overly reliant on it.

The desire to gain more followers, likes, and shares might be difficult to ignore, but if your business is overly reliant on social media, you may be missing out on possibilities to expand in other ways. Or better yet, you might get caught staying stagnate.

Rather than letting social media dictate your marketing plan, it is important to make it your own. By developing a marketing strategy that incorporates traditional and digital marketing channels.

This way you have more control over your business. Instead of relying on the algorithm to bring you customers.

Mistake #3: Not Having An Email List

We’ve all received emails from stores we’ve previously shopped at telling us about special deals and discounts.

So, when we get an email from our favorite store, we open it and read it right away. Email marketing is one of the most effective strategies to reach out to a specific customer’s and increase your businesses revenue. That is why email marketing strategies can be so successful.

Email marketing campaigns, when done correctly, can generate a large amount of traffic and sales for your business.

In fact, email remains the most effective method of reaching out to customers. When you email your customers, you’re cultivating long-term relationships. Email is one of the most effective ways to raise brand awareness, create revenue, and build a loyal customer base.

But it’s also an art, and just like everything else, there’s a right way and a wrong way to do it.

To improve your chances of success and increase sales, you must understand how to create an efficient email, what to include, and how to design your campaigns, with your ideal customer in mind.

Mistake #4: Having A Shopify Store That They Are Not Proud Of

When a new customer visits your website, you only have a few seconds to make a strong first impression.

Website design will be unique to your business and the goals that you would like to achieve.

Customers should be able to easily find what they’re looking for and navigate through your Shopify website with ease. The website should also tell a story and make the customer feel a certain way. This could be done with video, photography, website copy that is speaking directly to your customer, and the list goes on.

Having your website professionally branded can go a long way as well. It is important to keep in mind that branding should be consistent across all platforms. Such as, your website, social media accounts, email campaigns, etc. by having consistent branding that is recognizable to your company, you are able to build brand recognition.

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Mistake #5: Not Having a Mobile-Friendly Website

Websites that are mobile-friendly will perform well on phones, tablets, and laptops. This means that the content on your website has been optimized to be read clearly and effectively on a variety of devices. As a result, users will have a better experience and be more engaged.

More than 80% of individuals use their phones to search for information on the internet.

If your business isn’t mobile-friendly, you’re missing out on a lot of potential customers. Not to mention the fact that mobile-friendly rankings are now given by Google in mobile searches, making mobile-friendliness essential for SEO.

Most Shopify sites are built for mobile capability, but it is worth making sure that your website is accessible on all devices.

Mistakes #6: Doing Their Branding Themselves

I cannot emphasize enough the importance of brand strategy and purpose.

The problem with DIY branding is that you may come up with something beautiful, but if you don’t know who your target market or ideal customer is, your brand will fall flat.

It’s also important to have a thorough understanding of your brand. Every branding project at Brand by Design Studio begins with a 2-hour brand strategy workshop.

Following the brand strategy workshop, I will spend the following week researching my client’s company and industry in order to develop a strategy that will embody their brand.

It is much easier to design a brand identity once you have a strategy in place.

When you’re first starting your business, DIYing your branding could be a good idea. However, after you’ve reached a certain level of success, it’s critical to invest in professional branding. It has the potential to have a huge impact on your business.

Professional branding will connect to your ideal customer and turn website visitors into paying customers.

Mistakes #7: Not Knowing Who Their Ideal Customer Is

There is a saying that goes “know who your customer is.”

While this is largely correct, it is also a little vague. In truth, knowing your consumers involves first determining who your ideal customer is and then discovering the unique behaviors that they exhibit—rather than simply knowing their demographics.

Unfortunately, demographics will not tell you what a customer wants. A brand exercise that you can do is to build a customer persona. This will help you to have a deeper understanding of your customer, allowing you to provide a better product, because you will have your customer in mind.

Some things to consider would be, what problems does your customer have that your product can solve? What are their biggest concerns? What motivates them? What keeps them up at night?

By knowing who your customer is, it not only allows you to better understand your customers, but it also allows you to make better decisions about how to sell your products and grow your brand.

At our studio we only design brand identities after having a brand strategy workshop with our client. During the workshop we will understand the client’s business on a deeper level, and we will also learn all about their ideal customer.

I explain to my clients that the branding is not for them, it is targeted with their ideal customer in mind. By having this mindset, you will have much better outcomes with your branding and marketing efforts.

This is because consumers have a lot of options now days and they will usually buy from businesses where they feel seen and understood. Building a connection with customers is also incredibly important.


Hopefully you found this blog post to be helpful!

I know that it can feel like you are wearing dozens of hats as a business owner. If you feel like you are in the season of needing help your branding or website our studio would love to help!

Set up a free discovery call to see how we can help support you and your business, please click here