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BRAND
PROJECT
Creative Direction
Brand Strategy
Brand Identity Design
Web Design
INDUSTRY
Homeware
PERSONALITY
Dreamy
Peaceful
Luxury
Minimal
Earthy
Relaxing
Head In The Clouds Bedding knows the importance of a good night’s sleep. That is why they created sheets with the softest, smoothest, organic fibers that will be your mattress’s perfect match. Their luxury organic cotton sheets have been thoughtfully sourced and made responsibly. Their sheets are GOTS certified in India and made with fair-trade organic cotton.
For Head In The Clouds branding, it was important to incorporate a luxury bedding experience paired with peaceful and dreamy vibes. We kept the design simplistic, but it still has a high-end feel. And we decided to go with earthy neutral tones and clean typography with a custom touch.
For the e-commerce website design, it was essential to have user-friendly navigation and to take the website visitor through a buyer’s journey from when they land on the webpage to when they make a purchase. We also wanted the brand’s story on how the sheets are made and the reasons why eco-friendly sheets are important.
Whether you’re a new brand looking to build a brand identity from scratch, or a seasoned brand looking for a complete branding and web design refresh, we are here to help.
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