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BRAND

Heart & Soul Therapy Center

PROJECT

Creative Direction
Brand Strategy
Brand Identity Design
Illustrations

INDUSTRY

Wellness

PERSONALITY

Caring
Helpful
Welcoming
Credible
Warm

Heart & Soul Therapy is a therapy center offering a safe space for individuals to explore, grow, and heal. Their therapy is unique because it incorporates meditation, mindfulness, and yoga to work through a variety of issues. Because they work from a client-centered approach, they can support their client’s journey toward empowerment, wholeness, and embracing who they truly are. 

luxury-wellness-brands

Since Heart & Soul Therapy is centered around helping women, so it was important for us to incorporate feminine, organic elements through the design. We also used neutral colors with a pop of color; to represent a warm and welcoming vibe.

Their practice is unique because they utilize their certified yoga instructor training and mindful-based stress reduction to help embody and deepen emotional growth. The types of therapy they offer are: compassion focused, humanistic, mindful based, feminist, person centered, multicultural, strength based, and trauma focused.  

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Whether you’re a new brand looking to build a brand identity from scratch, or a seasoned brand looking for a complete brand identity refresh, we’re here to help.