Imagine having a beautiful website that makes conversions for your business.
One of the hardest things about starting a business is making a consistent income. I get it because I have been there are well.
Over time I have found what works and what does not when building and designing websites that convert. And in today’s post, I will share my secrets with you! I will share 14 ways to start making more conversions on your website!
Before I start a website project with a client, we have a website strategy workshop. During the workshop, we will go over their goals for the website, such as the number of website visitors they want per month. Revenue goals and sales conversions; and if they would like their website optimized for SEO. These are just a few ideas for website goals.
During the website strategy workshop, we will also discuss the buyer’s journey and how we will implement it into your website. We will also go over the sitemap and discuss how you want each page laid out.
I’ve found that the best websites have a strong foundation of strategy.
As the saying goes, “when you talk to everyone, you talk to no one.”
Understanding who your customer is will completely transform your business. What are their hopes, dreams, and desires? What keeps them up at night? What tone of voice do they react best to? Where do they hang out at (IG, Pinterest, Twitter, etc.)? These are just a few questions to ask yourself to understand your customer on a deeper level.
By understanding your customer and creating a website that is built around their needs and desires, they will be more willing to trust your company by purchasing from you and hopefully becoming an advocate for your brand.
There are a variety of ways that you can understand your customer better. When you start your business, you can look at forums or Facebook groups to gain insight into your customer. You could even ask people to do a quick informational interview to gain insight into your target market.
If you have an established business, you could find themes that customers tell you consistently or that they write in testimonials. For instance, “I was struggling with [BLANK], but [X COMPANIES PRODUCT] helped me in [BLANK] way.”
The power that professional branding can have on your business is pretty incredible.
The reason why professional branding is so essential is that it talks directly to your ideal customer. Professional branding is built on strategy and a deeper understanding of what your company represents and who your ideal customer is.
Consumers have many options nowadays, and chances are your business is not the only business selling what you are selling. The difference will be how you market your brand and the story that you tell. Branding is the non-verbal way of telling your story and making your customers (or potential customers) feel a certain way.
By having branding that connects with your customer, you will be able to make more conversions on your website easily.
Data will tell you so much about what is and is not working. The only way to see what works is to review the data. And my go-to tool for website analytics is Google Analytics.
Set a reminder at the end of each month to review these stats:
▪ Where is your traffic coming from (social media, SEO, other websites, etc.)
▪ How are website visitors interacting with your website? Are they spending time on your website or bouncing?
▪ What pages get the most traffic?
▪ How much traffic are you getting per day, week and month? Do you see patterns?
▪ What is your click-through rate? Are visitors following your buyers’ journey?
These are just a few stats to get you started, but the list can go on. It is also important to note that ebbs and flows will occur even if things are going well for a while. And that is entirely normal; sometimes, you need to pivot.
A conversion funnel allows you to turn potential customers into paying customers.
Some examples of conversion funnels can be social media marketing, SEO (search engine optimization), paid ads, podcasting or guest podcasting, content marketing such as blog posts, and cold outreach.
The funnel starts with awareness -> interest -> desire -> action.
Have you ever gone to a website to purchase something, and they make it incredibly hard to either find what you are looking for or buy the product?
I have, and I will generally give up and go someplace else. This mistake is one of the easiest ways to lose customers.
It is essential to have clear and easy-to-use navigation; a customer should never go on a treasure hunt to find what they are looking for. Also, make it easy for customers to purchase your product. For example, you can use the quick view feature or accelerated checkouts such as ShopPay.
How often have you been shopping online and found something you’re interested in purchasing, but you don’t want to pull out your credit card until you’ve read the reviews?
I have! Knowing what other customers think about a product will either encourage the buying decision or not.
Testimonials and reviews are the advocates of your product. Having good quality reviews will convert more potential customers.
One of the main reasons a website’s bounce rate can be high is because of a slow load time. A suggested load time is 3 seconds or below.
I love Image Compressors‘ website to compress my images; they make it quick and easy! To reduce the load speed make sure that all of your images are compressed.
Another great resource is Page Speed Insights; you can enter your website URL to analyze your website and give you feedback on what you can improve.
A/B testing is such a fantastic way to play around to see what works best for your business.
You can do this in various ways; for instance, you can have two product pages with different types of information or information placed on the page in different areas. By doing this, you will see which page has the most conversions.
Another great tool is HotJar heat maps, allowing you to see exactly how website visitors interact with your web pages. You can gather so much insight from this tool.
Every business is unique, and sometimes it is trial and error to see what works.
We are an instant gratification society, meaning if we don’t hear back from a company within 10-20 minutes regarding a question, we will often go to another company that will.
That is where the live chat feature comes into play. For instance, with Tidio Chat, the Shopify app allows for live chat and chatbots (for common questions). The feature allows for quick responses to customers rather than waiting for a response via email.
Quick and prompt responses to questions allows for more conversions because buyers can purchase confidently since their questions were answered.
Shopify’s app Upsell & Cross-Sell – Selleasy makes it easy to upsell products on your online store. For instance, they have Frequently Bought TogetherBundle, Product Add-Ons, Cart Page Upsell Funnel, and Post-Purchase Upsell.
This feature allows customers to buy what they were already planning on purchasing, but it also allows them to purchase items that they might not have seen when shopping on your website, based on what they already like.
It is a fantastic way to grow your business and your revenue!
Don’t underestimate a good return policy! If you are confident with the product you are selling, you should have a return policy that reflects that.
For instance, you can have a 30-day return policy if the customer is unhappy with their purchase. You can note that tags must still be on the items for them to be returned. Doing this will allow the customer to try on the clothing and see if they enjoy it; if not, they can mail it back for a refund.
I recommend that my clients have a page on your website that goes over your return policy, as well as having it on the invoice and product tag. This way, it allows for no confusion.
Social media platforms like Instagram and Pinterest make it incredibly easy for your products to reach thousands or even millions of people.
Pinterest has 85% bigger baskets compared to other social media platforms. This article by Pinterest does a fantastic job of explaining how to set up your account for pinners to start buying your products and for your business to start receiving more revenue!
Who doesn’t love free shipping?
For instance, if a website offers free shipping, like with an Amazon Prime account, I am more inclined to buy than if I have to pay for shipping.
Even if a website has minimum shipping of $50 or $75, I would be more willing to meet that dollar amount rather than paying the shipping fee.
It is psychological for the consumer, but having free shipping does work. Based on your business’s price points, you will need to determine what is reasonable for your business. For instance, do you have a lot of customers overseas? Where you will need to pay for international shipping fees.
Are your price points on the higher or lower end? Do you have lower or higher overhead?
What will work for one business won’t work for the next. So, make sure that the shipping is covering your business’s needs.