A question we get asked a lot is, “what is your brand design process like?”
Here is a behind-the-scenes look at our brand design process and how we work collaboratively with clients to ensure we build something long-lasting that showcases your brand’s unique story and connects with your customers.
Our design process probably looks a little different than other studios for a few reasons:
• Brand strategy workshop. We cannot build an amazing brand unless we have a clear strategy from the beginning. We approach the strategy phase by asking you to fill out a short questionnaire and create two boards on Pinterest during the onboarding process. Next, we’ll set up a strategy workshop where we’ll learn more about your brand. The strategy workshop will last around 2 hours, during which we’ll go over questions and exercises to understand your brand on a deeper level.
• Strategy research. After the strategy workshop is done, our team will start our research phase, where we’ll uncover – your industry, competitors, customer research, unique value proposition, and so much more. By having a solid foundation, we can easily design a brand that tells a story and connects with your brand’s customers.
• Brand strategy guide. We will compile all of the information into a 20+ page strategy guide so that you can refer back to it.
We’re constantly trying to improve the client experience for our clients. Our goal is to make the process as streamlined and stress-free as possible. Here are the 4 phases you’ll go through when working with us:
Once you’ve inquired with us, we will set up a discovery call to learn more about your business and the goals you want to achieve.
After the discovery call, we will send you a proposal within 24 hours of our call. Once the proposal is approved, we will send you the contract, invoice, and welcome packet and officially onboard your project!
One thing that sets our studio apart is our love for strategy.
We start off by sending you some “homework.” The homework includes a simple questionnaire that generally takes 15-20 minutes, and we ask you to set up a couple of Pinterest boards.
Next, we’ll prep for our strategy workshop. The workshop is incredibly interactive, and we hear clients say they feel like they’ve peeled back layers of their business that they didn’t know existed after going through the workshop.
After the Strategy Workshop, we will do more research over the next week. This lets us craft a brand unique to your business and lets you stand out while communicating your brand’s story.
Once the strategy is set in place, we can bring your brand to life!
The design phase generally takes two weeks, and we will present you with 2-3 design concepts that align with your strategy. Depending on your package, there are typically 1 or 2 rounds of revisions before moving on to the project’s next phase.
Our goal is for you to be confident with your new branding. To do this, we will set up a call with you to go over how to use your new branding and answer any questions you may have.
If you have any additional questions about our design process or would like to work with us, feel free to reach out, we’d love to help! You can contact us by clicking here.