Our Brand Design
Is Process

A question we get asked a lot is, “what is your brand design process like?” So here is a behind-the-scenes look at our brand design process and how we work collaboratively with clients to ensure we build something long-lasting that showcases your brand’s unique story and connects with your customers.

Our design process probably looks a little different than other studios for a few reasons:

• Brand strategy workshop. We cannot build an amazing brand unless we have a clear strategy from the beginning. We approach the strategy phase by asking you to fill out a short questionnaire and create two boards on Pinterest during the onboarding process. Next, we’ll set up a strategy workshop where we’ll learn more about your brand. The strategy workshop will last around 2 hours, during which we’ll go over questions and exercises to understand your brand on a deeper level.
• Strategy research. After the strategy workshop is done, our team will start our research phase, where we’ll uncover – your industry, competitors, customer research, unique value proposition, and so much more. By having a solid foundation, we can easily design a brand that tells a story and connects with your brand’s customers.
• Brand strategy guide. We will compile all of the information into a 20+ page strategy guide so that you can refer back to it.
• One concept approach. Instead of multiple logos to choose from, we present one concept that completely aligns with the brand strategy we’ve created. By doing this, we can avoid going with branding that is trendy but instead branding that is timeless.