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Business Resources

Why Brand Strategy
Is Important

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A brand strategy is a plan that aligns your business with your ideal customer and ensures consistency across all media. It explains why your company exists aside from just making money.

A good brand strategy must describe what makes your brand stand out in a sea of similar brands, as well as how you want your ideal customer to see and perceive your brand.

The goal of brand strategy is to increase the perceived value of your product or service.

You must define your brand in such a way that it transforms or expands your ideal customer’s perceptions. What can your product do to improve the lives of your ideal customers, for example?

Your brand strategy should be tailored to your company and the customers. When it comes to brand strategy, unfortunately there is no one size fits all.

It takes time to develop a brand strategy. I’ve found that holding a workshop rather than a brand questionnaire has allowed me to have a better understanding of my client’s business and ideal customer.

I often have clients telling me, “Wow I never thought of my brand in that light…” The aha moments are where the magic happens!

In this blog post I’ll share a few reasons why I feel like brand strategy is essential for every brand.

The customer’s emotional bond with the brand is ultimately what motivates them to choose one product over another. Customers who trust your brand are also more willing to purchase from your again and even recommend you to their friends and family.

When you build a brand, you want to create a humanistic connection with your customers, making it more difficult for them to leave you for another brand. Your brand should feel like a friend to your customer if you establish humanistic characteristics.

Your marketing efforts will be more effective if they come from a well-known and strong brand that has the best interest of their customers.

Customers want to be seen and heard at the end of the day. As a result, make sure your branding is centered around your customer. By doing this, you will establish loyal customers for years to come.

Cultivating customer loyalty will result in more repeat customers and more profit for your business.

The term “sea of the same” refers to the fact that all brands in a certain industry look the same and don’t stand out on their own.

Once you’ve figured out what sets you apart from your competition, you can use it to your advantage.

Some brands may be hesitant to stand out, while others may be unsure of what differentiates them from their competition. In either case, they’re missing out on a chance to stand out in their industry. And as a result, their brand could gain more brand recognition.

Take some time to research your industry to identify where the gaps are. Then, to align with your customer, discover solutions to those gaps.

For example, Alohas saw that customers wanted higher-quality, more sustainable products. As a result, they launched pre-orders. Pre-orders allow buyers to purchase products at a discounted price and have them shipped to them once they’ve been made. This allows for more cautious buying and less overproduction of goods.

You’ll be able to focus on your ideal consumer by understanding your business and customer on a deeper level.

You’ll be able to build your business far more quickly if you do this. Because instead of trying to be everything to everyone, you can focus your efforts on the ideal customer’s needs.

Another approach to grow your business is to increase the perceived value of your products and services.

A customer who spends thousands of dollars on a Gucci bag when a Michael Kors handbag cost roughly $100 is an example of perceived value.

Customers may see your business differently if you have new branding, a new website, or even new packaging.

To give your brand a strong foundation, make sure your messaging is consistent. Consistency helps to build brand recognition, which leads to increased customer loyalty.

The key to maintaining consistency is to avoid things that do not pertain to or enhance your brand.

Following your Brand Guideline Book, which you will receive after a branding project, is one approach to establish consistency throughout your brand.

Everything from your typography to your color palette will be included in the Brand Guidelines Book. It will walk you through how to confidently use your branding.

Hopefully, this blog post has showed how beneficial a brand strategy can be for your business.

At our studio we start every project with brand strategy. We feel like this allows our clients to get the bests results for their business. We believe that every brand project should be designed based on our client’s brand strategy.

It’s important to have beautiful branding, but it’s even more important for it be based on purpose and meaning.

If you are interested in learning more or would like to see how our studio could support, you and your business you can set up a free discovery call by clicking here.